Twitter allows schools and universities to stay in touch with families, market to prospective students, and engage alumni through timely updates. While audiences for education content stay active a bit later in the night, the lowest engagement starts to occur every day before 8:00 a.m. Saturday is considerably more active for educational institutions than other segments on Instagram, and to find the most consistent engagement, target Wednesday, Friday, or Saturday, 9:00 a.m.–9:00 p.m. Meet your students where they are on Facebook at the top times above, or consider the consistent engagement seen from Monday through Friday, 9:00 a.m.–noon and Saturday, noon–9:00 p.m. Social can play a major role for schools of all types-ranging from campaigns aimed at prospective students to updates and discussions that facilitate campus life. ![]() and Saturday at 5:00 p.m.Ĭompared to other industry segments, mornings and nights offer stronger opportunities for schools’ social media content to get seen, as well as some spikes in activity on the weekend.
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